Rob Holland was appointed Director of the Center for Profitable Agriculture in September 2007. Rob served as the Center’s Financial Feasibility Specialist from April 1998 to August 2007 and served as an Extension Area Specialist in Farm Management from September 1993 to March 1998 covering ten counties in East Tennessee.
 
Rob received a B.S. degree in Agricultural Business from the University of Tennessee Martin in 1991 and a M.S. degree in Agricultural Economics from the University of Tennessee Knoxville in 1993. Rob completed advanced coursework in Real Estate Principles, the prerequisite for real estate broker license in Tennessee, in 1993 and completed the Corporate Leadership Development Program at Belmont University in 2007. He is a graduate of the Leadership Maury class of 2006-2007, serves on the Board of Directors for the Tennessee Council of Cooperatives (TCC) and is past State Treasurer of the Tennessee Association of Agricultural Agents and Specialists (TAAA&S). Rob is a member of the Tennessee Cattlemen’s Association, Maury County Farm Bureau, Leadership Maury Alumni Association and the American Angus Association.
 
Rob is a member of the Maury County Alliance and a former member of the Rotary Club of Spring Hill where he is past chairman of the Vocational Service committee and scholarship committee and was named a Paul Harris Fellow in 2005. Rob is a member of Gamma Sigma Delta (the honorary society of Agriculture) and a member of Epsilon Sigma Phi (the honorary fraternity for Extension professionals). He is currently a member of the First United Methodist Church in Columbia Tennessee – he has served as a Sunday School teacher, chair of the Finance Committee, Stewardship chairman and served on the Education Committee, the Futuring Committee, Congregational Care Committee and Vice President of the United Methodist Men.
 
As an Extension Specialist, Rob has assisted farmers and agri-entrepreneurs in the analysis, evaluation and development of value-added agriculture enterprises. He has completed financial and feasibility studies for more than 100 farmer projects in Tennessee, conducted training seminars in 93 Tennessee counties and conducted educational programs in 8 other states. He has developed 18 peer-reviewed educational publications, taped more than 85 radio programs and written more than 150 news articles. He has served as the principal investigator for more than 15 grant-funded projects which contributed more than $800,000 to UT Extension. In 1997, Rob was named Communicator of the Year by the Tennessee Association of Agricultural Agents and Specialists, received the “Outstanding New Extension Worker Award” in the UT Institute of Agriculture and the NACAA “Achievement Award.” In 2001 he received the “Dutch Cavender Award for Best Educational Publication” and he has been recognized at the national level as a regional finalist in three educational and communication awards. In 2002, Rob received the UT-TAAA&S “Hicks Award of Excellence.”
 
Rob is a native of Giles County, Tennessee where he grew up on a small family farm and was a National 4-H winner. Rob has two children, daughter named Reagan and son named Clark.