Event Title
​Date(s), Time and     Location(s) ​Topic(s) ​Leaders
Value-Added Meat Marketing Workshop
There is no cost to attend but seating is limited. Preregister by March 16 to Tim Smith at 731-885-3742 or by email tsmith12@utk.edu 
​Monday, March 20, 2017
Boyette's Dining Room Restaurant
Tiptonville, TN 
​An edcational program for livestock producers interested in direct marketing meat cuts and live animals for custom processing.  ​​Rob Holland (CPA)
Growing Digital: Advanced Online Marketing Strategies for Direct Farm Marketers

Choose one, two or three workshop options. 

#1 - Advanced Social Media

#2 - E-Commerce Options

#3 - Video Content Creation and Marketing

Pre-registration and pre-payment of $20 per person per event registration fee required by deadlines listed. Lunch will be provided.

These workshops fulfill a TAEP requirement in only the Producer Diversification Sectors: Fruits and Vegetables, Agritourism, and Value-Added.

#1 - Advanced Social Media
9am to 4pm local time
  • November 16, 2016 - Knoxville
  • November 17, 2016 - Murfreesboro
  • November 18, 2016 - Milan
              (Register by November 7, 2016)
  • December 14, 2016 - White Pine
              (Register by December 6, 2016)

#2- E-commerce Options
9am to 3:30pm local time
  • December 7, 2016 - Milan
  • December 8, 2016 - Nashville
  • December 9, 2016 - Knoxville
Register by November 28, 2016.

# 3 - Video Content Creation and Marketing
9am to 4pm local time
  • January 5, 2017 - Milan
  • January 6, 2017 -Clarksville
  • January 11, 2017 - White Pine
  • January 12, 2017 - Athens
  • January 19, 2017 - McMinnville
  • January 26, 2017 - Spring Hill

Register for Milan and Clarksville by December 21, White Pine and Athens by January 2, McMinnville by January 9, and Spring Hill by January 16.

#1 - Advanced Social Media
In this beyond the basics workshop, participants will learn how to take their social media marketing to the next level. Learn about the newest trends in social media, advanced strategies to make the most of social media marketing efforts, ideas for social media content and how to analyze the effectiveness of strategies employed. 

#2 - E-Commerce Options
Is e-commerce right for your farm? Come to these workshops to compare available software options, investigate benefits and challenges of selling products online and learn considerations for adopting e-commerce as a direct marketing strategy. Hear from a panel of operators experienced in marketing their products using e-commerce.

#3 - Video Content Creation and Marketing
Join us to explore shooting, editing and promoting videos to market farm products and services. Participants will practice techniques using an I-Pad and the iMovie app (provided for use at the workshop.) Register now as space is limited!

​Megan Bruch Leffew (CPA)
Chuck Grigsby (CPA)

Funding is provided, in part, through a Southern Extension Risk Management Education Grant through the Southern Extension Risk Management Education Center and USDA, National Institute of Food and Agriculture.

Farmers Market Boot Camp Workshops

Registration required 5 business days prior to workshop.

​This workshop will be offered in six locations from 9:30am to 3:30pm local time.

  • January 24, 2017 - Dickson
  • January 25, 2017 - Dyersburg
  • January 26, 2017 - Bolivar
  • January 31, 2017 - Cookeville
  • February 1, 2017 - Chattanooga
  • February 2, 2017 - Knoxville

​Sessions and speakers will include:

  • Making the Most of Your Vegetable Crops for Market
  • Challenges and Opportunities in the Production and Marketing of Fruit and Nut Crops
  • Recordkeeping Tools for Small Fruit and Vegetable Farms
  • Using Your Records to Develop Enterprise Budgets
  • Tennessee Department of Agriculture Fees and Permits Update

​Hal Pepper (CPA)

Annette Wszelaki (UT Extension)

Dave Lockwood (UT Extension)

Margarita Velandia (UT Extension) 

Mike Brown (Tennessee Department of Agriculture)