Event Title
​Date(s), Time and     Location(s) ​Topic(s) ​Leaders
Recordkeeping for Successful Value-Added Enterprises
Pre-registration and pre-payment of $20 per person per event registration fee required no later than five business days prior to each workshop. Lunch will be provided.

These workshops fulfill a TAEP educational requirement in ONLY the following Producer Diversification Sectors: Fruits and Vegetables, Agritourism, and Value-Added.


​This workshop will be offered in six locations from 9:00am-4:00pm local time.
  • December 12, 2017 - Martin
  • December 13, 2017 - Carthage
  • December 14, 2017 - Chattanooga
  • March 13, 2018 - Memphis
  • March 14, 2018 - Franklin
  • March 15, 2018 - Knoxville
​Participants will be introduced to QuickBooks accounting software and learn about:
  • Setting up chart of accounts, items, customers and vendors
  • Entering sales and making deposits
  • Paying bills and writing checks
  • Creating reports
Please note: This workshop is designed for Desktop, NOT on-line basic users that operate a for-profit value-added farm business. Participants will be shown how to enter checks and deposits for an "example" value-added enterprise. A workshop manual for home reference will be provided. 
​Hal Pepper (CPA)
​Tennessee Farmers Market Manager Training Tips to Make Your Market Thrive
Registration and prepayment of $40 per person is required. Lunch will be provided. 

Pre-registration is required by 
November 20, 2017.  
​This workshop will be offered in two locations from 9:30am to 4:00pm local time. 
  • November 28, 2017 - Franklin, TN 
  • November 29, 2017 - Knoxville, TN
Workshops will feature presentations and discussions on: 

·     Communicating the Benefits and Impacts of Your Farmers Market—promote the diverse impacts generated by your farmers market to key community and development leaders

·     Building a Network of Farmers Markets for Collective Impact—learn a strategy to develop a collaborative network of farmers markets and capitalize on the many benefits gained by working together for the collective impact of all farmers markets

·     Trends in Local Food Systems—hear about trends in Tennessee and nearby states in local foods and processing

·      Farm to Tablet—increase awareness of your farmers market and products through smart media strategies

​Hal Pepper (CPA)
Various County-Based Workshops
​July 2017 - October 2017 Flier​ ​Hal Pepper (CPA)
2017 Grass-Fed Beef Conference
Registration and prepayment of $40 per person is required. Lunch will be provided. Pre-register for the conference and pre-conference tour by June 20, 2017. 

This conference qualifies as one educational course requirement for TAEP Producer Diversification Value-Added Sector only. 

​This conference will be offered in two locations from 8:30am to 4:30pm local time. 
  • June 28, 2017 -Spring Hill, TN
  • June 29, 2017 - Athens
A pre-conference tour in Spring Hill  on June 27, 2017 from 4:00pm-6:30pm local time is free to registered conference participants from either location.
​Educational topics at the conference will cover:
  • Considerations for grass-fed finishing
  • Developing a forage system for grass-fed beef
  • Grass-fed beef nutrition
  • Branding and labeling considerations for grass-fed beef
  • Grass-fed beef producer experiences - virtual farm tours
The pre-conference tour will introduce participants to current forage and livestock research conducted at the Middle Tennessee AgResearch and Education Center including information on:
  • Native warm-season grass trials
  • Integrated crop-livestock systems
  • Intercropping annual cash crops with forages
​Chuck Grigsby (CPA) 
Recordkeeping for Successful Value-Added Enterprises
Pre-registration and pre-payment of $20 per person per event registration fee required no later than five business days prior to each workshop. Lunch will be provided.

These workshops fulfill a TAEP educational requirement in ONLY the following Producer Diversification Sectors: Fruits and Vegetables, Agritourism, and Value-Added.


​​​This workshop will be offered in six locations from 9:30am to 3:30pm local time.​

  • April 25, 2017 - Knoxville, TN
  • April 26, 2017 - Cookeville, TN
  • April 27, 2017 - Jackson, TN
  • June 13, 2017 - Winchester, TN
  • June 14, 2017 - Nashville, TN
  • June 15, 2017 - Martin, TN
​An educational workshop to teach farmers how to keep financial records for direct marketing, food processing and agritourism enterprises.  ​Hal Pepper (CPA)
E-commerce for Direct Farm Marketers Workshop
Pre-registration and pre-payment of $20 per person per event registration fee required no later than five business days prior to each workshop. Lunch will be provided.

These workshops fulfill a TAEP educational requirement in ONLY the following Producer Diversification Sectors: Fruits and Vegetables, Agritourism, and Value-Added.​
This workshop will be offered in two locations from 9:00am to 3:30pm local time.​

  • April 18, 2017 - Memphis, TN
  • May 9, 2017 - Jonesborough, TN 
​This workshop includes sessions on:
  • E-commerce concepts and software options for direct farm marketers
  • Digital branding and storytelling strategies for local producers 
  • Direct marketing enterprise experiences using e-commerce

​Chuck Grigsby (CPA) 
​​Value-Added Meat Marketing Workshop
There is no cost to attend but seating is limited. Preregister by April 24 to Vickie Witcher at 615-446-2788 or by email vwitcher@utk.edu
​Tuesday, May 2, 2017
6:30pm
Tennsco Community Center
Dickson, TN 
​An educational program for livestock producers interested in direct marketing meat cuts and live animals for custom processing.  ​Rob Holland (CPA)
Value-Added Meat Marketing Workshop
There is no cost to attend but seating is limited. Preregister by March 16 to Tim Smith at 731-885-3742 or by email tsmith12@utk.edu 
​Monday, March 20, 2017
6:00pm
Boyette's Dining Room Restaurant
Tiptonville, TN 
​An educational program for livestock producers interested in direct marketing meat cuts and live animals for custom processing.  ​​Rob Holland (CPA)
Growing Digital: Advanced Online Marketing Strategies for Direct Farm Marketers

Choose one, two or three workshop options. 

#1 - Advanced Social Media

#2 - E-Commerce Options

#3 - Video Content Creation and Marketing

Pre-registration and pre-payment of $20 per person per event registration fee required by deadlines listed. Lunch will be provided.

These workshops fulfill a TAEP requirement in only the Producer Diversification Sectors: Fruits and Vegetables, Agritourism, and Value-Added.


#1 - Advanced Social Media
9am to 4pm local time
  • November 16, 2016 - Knoxville
  • November 17, 2016 - Murfreesboro
  • November 18, 2016 - Milan
              (Register by November 7, 2016)
  • December 14, 2016 - White Pine
              (Register by December 6, 2016)

#2- E-commerce Options
9am to 3:30pm local time
  • December 7, 2016 - Milan
  • December 8, 2016 - Nashville
  • December 9, 2016 - Knoxville
Register by November 28, 2016.

# 3 - Video Content Creation and Marketing
9am to 4pm local time
  • January 5, 2017 - Milan
  • January 6, 2017 -Clarksville
  • January 11, 2017 - White Pine
  • January 12, 2017 - Athens
  • January 19, 2017 - McMinnville
  • January 26, 2017 - Spring Hill

Register for Milan and Clarksville by December 21, White Pine and Athens by January 2, McMinnville by January 9, and Spring Hill by January 16.

#1 - Advanced Social Media
In this beyond the basics workshop, participants will learn how to take their social media marketing to the next level. Learn about the newest trends in social media, advanced strategies to make the most of social media marketing efforts, ideas for social media content and how to analyze the effectiveness of strategies employed. 

#2 - E-Commerce Options
Is e-commerce right for your farm? Come to these workshops to compare available software options, investigate benefits and challenges of selling products online and learn considerations for adopting e-commerce as a direct marketing strategy. Hear from a panel of operators experienced in marketing their products using e-commerce.

#3 - Video Content Creation and Marketing
Join us to explore shooting, editing and promoting videos to market farm products and services. Participants will practice techniques using an I-Pad and the iMovie app (provided for use at the workshop.) Register now as space is limited!



​Megan Bruch Leffew (CPA)
Chuck Grigsby (CPA)


Funding is provided, in part, through a Southern Extension Risk Management Education Grant through the Southern Extension Risk Management Education Center and USDA, National Institute of Food and Agriculture.

Farmers Market Boot Camp Workshops

Registration required 5 business days prior to workshop.

​This workshop will be offered in six locations from 9:30am to 3:30pm local time.

  • January 24, 2017 - Dickson
  • January 25, 2017 - Dyersburg
  • January 26, 2017 - Bolivar
  • January 31, 2017 - Cookeville
  • February 1, 2017 - Chattanooga
  • February 2, 2017 - Knoxville

​Sessions and speakers will include:

  • Making the Most of Your Vegetable Crops for Market
  • Challenges and Opportunities in the Production and Marketing of Fruit and Nut Crops
  • Recordkeeping Tools for Small Fruit and Vegetable Farms
  • Using Your Records to Develop Enterprise Budgets
  • Tennessee Department of Agriculture Fees and Permits Update

​Hal Pepper (CPA)

Annette Wszelaki (UT Extension)

Dave Lockwood (UT Extension)

Margarita Velandia (UT Extension) 

Mike Brown (Tennessee Department of Agriculture)

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