​Event Title
​Date, Time and Location ​Topic(s) ​Leaders

Food for Profit

Workshops for growers interested in adding value to fruits and vegetables through a food processing enterprise

This workshop qualifies as one course toward the educational requirements to receive 50% TAEP cost share for ONLY: Fruits and Vegetables and Value-Added diversification sectors.

These workshops will be offered in three locations:

1.  April 8 – RJ’s Courtyard Grille – Alcoa, TN (Alcoa location is full. Please consider attending in Chattanooga)

2. April 9 – Hamilton County Extension Office – Chattanooga, TN

3. April 10 – Lane Agri-Park –Murfreesboro, TN  (Murfreesboro location is full. Please consider attending in Chattanooga)

 Sessions begin at 9am and end at 4pm local time.
·         Getting Started A discussion of the challenges and advantages of owning a food business.
·         Legally Speaking Learn about licensing and inspection requirements.
·         Developing a Game Plan Is your business idea do-able, marketable, and profitable?
·         Niche Marketing The importance of accurately targeting your “first and best customer”; using the four P’s of price, product, placement, and promotion.
·         Safe Food Handling Make your product safe, reduce liability and extend the shelf life.
·         Packaging your Product Select the right packaging – materials, labels and information provided.
·   Financing your Business A discussion about effective pricing, self-financing, loans and grants.
 
A Tennessee food manufacturer will also share some of the Realities of a Food Business.

​Megan Bruch, Center for Profitable Agriculture

Faith Critzer, UT Extension

Winifred McGee and Larry Grunden, Penn State Extension

 

Food for Profit is a branded educational program of Penn State Extension.

​Direct Marketing for Success VII: Using Advertising to Your Farm's Advantage

To register for the rescheduled Spring Hill and Milan workshops, please call 931-486-2777.

This workshop qualifies as one course toward the educational requirements to receive 50% TAEP cost share for ONLY: Agritourism, Fruits and Vegetables, and Value-Added diversification sectors.

​The workshops will be offered in five locations:

1. March 4, 2014  Rescheduled for Friday, March 21Spring Hill, TN

2. March 6, 2014 Rescheduled for Thursday, March 20 - Milan, TN

3. March 11, 2014 -White Pine, TN

4. March 12, 2014 - Athens, TN

5. March 13, 2014 - Cookeville, TN

​Topics will include:

  • Buying Advertising that Works to Your Farm's Advantage
  • Designing Advertising that Works to Your Farm's Advantage
  • Creating Signage that Sells
  • Working the Wonders of Word-of-Mouth Advertising
  • TAEP Producer Diversification Cost-Share Update and Tips for Submitting a Strong Application

​Amy Ladd - Lucky Ladd Farms

Erica Alexander - Tennessee Department of Agriculture

Megan Bruch - Center for Profitable Agriculture

​2014 Value-Added Beef Conference

 

 

​This conference will be held on March 18-19, 2014 in Manchester, Tennessee at the Manchester-Coffee County Conference Center. The 2014 Tennessee Value-Added Beef Conference will provide educational information and networking opportunities for those interested in producing and marketing locally-raised beef products.  Cattle producers, farm-based retail meat marketers and operators of harvesting and processing businesses are encouraged to attend. 

​Brought to you by the "Tennessee Value-Added Beef Program."

2014  Farmers Market Boot Camps

IMPORTANT LOCATION CHANGE:
The Chattanooga location has been changed to the Homebuilders Association building.
(Directions: Come into Chattanooga and take I-75 to TN-153 N via EXIT 4 toward Chickamauga Dam. (Go 4.8 miles)
From TN-153 N take EXIT 5B toward TN-17 S. (Go about ½ mile)
Turn right onto S Access Road. (Go about ½ mile)
Take the 3rd left onto Harrison Pike and Homebuilders will be on your right.)

This workshop qualifies as one course toward the educational requirements to receive a 50 percent Tennessee Ag Enhancement Program (TAEP) cost share for ONLY: Fruits & Vegetables and Value-Added diversification sectors.

​Boot camps will be held in six locations:

  1. February 24 - Memphis
  2. February 25 - Dyersburg
  3. February 26 - Dickson
  4. March 4 - Fayetteville
  5. March 5 - Chattanooga
  6. March 6 - Harriman

 

​Boot camps will feature presentations and discussions on:

  • Sales with electronic payments
  • Cottage food regulations, proper food labeling
  • Liability risk information
  • Food manufacturing in a commercial kitchen
  • Effective booth displays and signage
  • Getting a business license and paying business tax
  • Tips on connecting with customers
  • Food safety best practices for product sampling

​Hal Pepper (CPA)

Faith Critzer (UTIA)

Eric Goan (UTIA)

Amy Tavalin (Tennessee Department of Agriculture)

Exploring Meat Processing and Marketing Possibilities Tours

(These events fulfill a TAEP
direct marketing workshop requirement.)

Tour 1 - September 9, 2013 to Marksbury Farm in Lancaster, KY

Departs from Nashville or Knoxville
7am to 7pm

 

Tour 2 - October 11-12, 2013 to White Oak Pastures in Bluffton, GA

Departs from Murfreesboro or Chattanooga

See flyer for more details.

USDA-inspected meat harvest and processing facilities willing to work with farmers interested in direct marketing meat are limited in Tennessee. Some producers and entrepreneurs have expressed interest in learning more about developing and operating a meat processing facility. These tours will provide participants two unique opportunities to visit facilities run by farmers harvesting, processing and direct marketing beef and other meats. Participants will hear about the history of the operation, lessons learned, strategies for success, things they would do differently and more.

​Megan Bruch (CPA)

Hal Pepper (CPA)

 

Special thanks to the following operations for hosting our tours:

Value-Added Beef Workshop: What You Should Know About Beef Quality and Meat Cuts

(This workshop qualifies as a      half-credit toward the educational requirements for 50% TAEP cost share for agriculture diversification programs.)

​The workshops will be offered in three locations:

1. November 4, 2013 - Knoxville
 
2. November 5, 2013 - Murfreesboro
 
3. November 6, 2013 - Jackson

​The workshop will include presentations and discussion on:

  • Factors affecting carcass yield
  • Factors affecting meat quality
  • Factors affecting beef storage and safety
​Dr. Dwight Loveday (UTIA)

Value-Added Beef Workshop: Production and Cost Considerations for Finishing Animals for Direct Marketing 

(This workshop qualifies as a      half-credit toward the educational requirements for 50% TAEP cost share for agriculture diversification programs.)

The workshops will be offered in six locations:

1. September 30, 2013 - Alcoa

2. October 7, 2013 - Clarksville

3. October 14, 2013 - Cookeville

4. October 21, 2013 - Spring Hill

5. November 14, 2013 - Greeneville

6. December 10, 2013 - Jackson

​Topics will include:

  • Production considerations for grain-finished beef
  • Production considerations for grass-fed beef
  • Producation considerations for grain-on-grass beef
  • Cost of production factors
  • Production budgets for grain-finished, grass-finished and grain-on-grass beef

​Hal Pepper (CPA)

Dr. Justin Rhinehart (UTIA)

Kevin Ferguson (UTIA)

Alice Rhea (UTIA)

David Bilderback (UTIA)

 

Decision Making at Harvest and Beyond

October 5, 2013 - green|spaces, 63 East Main Street, Chattanooga, TN 37408

This workshop will instruct participants on topics that include:

  • Matching the right vegetable variety to your market
  • Tailoring harvest to meet market demands
  • Harvest and packing sanitation, washing of produce
  • Maximizing storage life and proper storage temperatures
  • Produce handling
  • Merchandising considerations for direct farm marketers
  • Dealing with sales tax on sales and purchases of farm products

​Hal Pepper (CPA)

Megan Bruch (CPA)

Dr. Annette Wszelaki (UTIA)

Dr. David Lockwood (UTIA)

Southern Style Hospitality Seminars

 

(These events fulfill a TAEP
direct marketing workshop requirement.)

 

​The seminars will be offered in five locations:
 
1.       August 13, 2013 – Kingsport Center for Higher Education Room 131,
300 W. Market Street, Kingsport, TN
 
2.       August 14, 2013 –Loudon County Office Building, 100 River Road, Loudon, TN
 
3.       August 15, 2013 – Coffee County Farm Bureau,
225 East Main Street, Manchester, TN
 
4.       August 20, 2013 – Middle TN Research & Education Center Conference Building, 2683 Station Loop, Spring Hill, TN
 
5.       August 21, 2013 – West TN Research & Education Center Room B, 605 Airways Blvd., Jackson, TN
 
Plan to arrive between 8:30am and 8:50am local time. Sessions will begin at 9am and end by 5pm. Refreshments and lunch will be provided.
Southern Style Hospitality Seminars provide customer service training for business owners, managers and front line employees – anyone in your business that comes into contact with customers. While this offering of seminars are targeting direct farm marketers and agritourism operators, the concepts taught in this seminar will apply to anyone dealing with customers.
 
The seminars will focus on fundamental hospitality habits most people know but don’t follow. Sessions will refresh existing knowledge, provide tips for handling difficult situations and remind participants of the importance of implementing these hospitality habits. The seminar features interactive dialogue and activities. Come ready to share, laugh and have fun!

Megan Bruch (CPA)

Stacy Tomas (Tennessee Tech University)

Tammy Algood (Tennessee Department of Agriculture)

Agritourism Safety and Emergency Management Workshops

(These events fulfill a TAEP
direct marketing workshop requirement.)

 

1.       July 24, 2013 - Deep Well Farm
9567 Hwy 11E, Lenoir City, TN
 
2.       July 25, 2013 - Bottom View Farm
185 Wilkerson Lane, Portland, TN
 
8am to 3pm local time
Join us for an interactive, learning experience to address agritourism safety and emergency management. This workshop will provide opportunities to:
·         Take a behind-the-scenes tour of a Tennessee agritourism operation
·         Identify and discuss safety issues and concerns
·         Practice using tools to identify, prevent and fix safety hazards in hands-on activities
·         Learn how to prepare for emergencies on the farm

​Megan Bruch (CPA)

Marsha Salzwedel
(National Children's Center for Rural Health and Safety)

Tennessee Value-Added Beef 101: On-Farm Workshops for Farmers Interested in Direct Marketing Beef to Consumers

 

(These events fulfill a TAEP direct marketing workshop requirement.)

 

​April 17, 2013
Baggett Family Farm
Montgomery County

April 23, 2013
Double A Farm
Grundy County

April 25, 2013
Paris Landing State Park
Yoder Brothers Processing
Henry County

May 15, 2013
East TN AgResearch and Education Center
Knox County

9:00 am to 4:30 pm Local Time

Pre-registration required 5 business days prior to the event.

These four events will feature a tour of a Tennessee farm direct marketing beef to consumers and educational sessions on the following topics:

  •  Lessons Learned from a Tennessee Value-Added Beef Product
  • Pencil Out Your Potential for Profit
  • Basic Regulations for Direct Marketing Beef
  • Making Special Claims on the Label and Off
  • Tips for Working with a Processor
  • What You Need to Know About Your Product

​Megan Bruch (CPA)

Hal Pepper (CPA)

Rob Holland (CPA)

Dwight Loveday (UTIA)

 

Direct Farm Marketing for Success Workshops VI: Marketing Methods to Make You Money

 

(This workshop fulfills a TAEP direct marketing workshop requirement.)

 

​March 14, 2013 - Jackson (Jackson location is CANCELLED)

March 15, 2013 - Nashville
(Nashville Location is Cancelled)

April 3, 2013 - White Pine
(White Pine location is CANCELLED)

April 4, 2013 - Athens
(Athens location is CANCELLED)

April 5, 2013 - Monteagle (Monteagle Location is CANCELLED)

8:30 am to 3:00 pm (Local time.)

​Topics will include:

  • Accepting nutritional programs and credit/debit cards as payment
  • Maximizing Advertising (tips for buying)
  • How to increase use and effectiveness of marketing materials
  • What's new is social media and techy tools
  • Pick Tennessee Products and TAEP Update

​Megan Bruch (CPA)

Tammy Algood (TN Department of Agriculture)

Pamela Bartholomew (TN Dept. of Agriculture)

Direct Marketing Sense

(This workshop fulfills a TAEP direct marketing requirement.) 

Two-day workshop.

​March 7-8, 2013 - Clarksville(Clarksville location is CANCELLED)

March 11-12, 2013 - Spring Hill

March 19-20, 2013 - Kingsport (Kingsport Location is CANCELLED)

8:30am to 4:30 pm (Local time.)

​This workshop will feature session on:

  • key concepts for business planning
  • regulations affecting direct farm marketers
  • fundamentals to marketing
  • developing effective marketing materials
  • marketing on the Web
  • merchandising
  • customer service

​Megan Bruch (CPA)

Hal Pepper (CPA)

Faith Critzer (UT Extension)

Amy Ladd (Lucky Ladd Farms)

Farmers Market Boot Camps

Held in 6 locations across the state in February/March 2013. Please refer to the workshop flyer and brochure for more information.

 

Workshop topics will include:

  • Effective signage
  • Using words and wardrobe to communicate
  • Understanding sales tax requirements and exemptions
  • Expanding sales through market-wide electronic payments
  • Insurance applications and limitations
  • Understanding farmers market customers

Hal Pepper (CPA)

Janie Becker (UT Extension)

Margarita Velandia (UT Extension)

Tammy Algood (TDA)

Taking a Look at Value-Added Dairy Opportunities ​October 31, 2012
10:00 a.m. to 2:00 p.m. (CST)
1000 Main Entrance Drive
Conference Building
Spring Hill, TN
​Workshop for Cow, Goat and Sheep Dairy Producers
  • Management Considerations Related to Hygiene, Health and Productivity
  • Calculating Costs of Producing Milk
  • Assessing Financial Strengths & Weaknesses
  • Prospects for Value-Added Dairy Products
  • Costs Associated with On-Farm Milk Processing
  • Plant Layout and Equipment Considerations
​Dr. Peter Krawczel (UT Extension)
John Campbell (UT Extension)
Hal Pepper (CPA)
Eric Goan (UT Extension)
Taking a Look at Value-Added Dairy Opportunities


​July 10, 2012
11:00 a.m. to 1:30 p.m.
Athens, TN

June 29, 2012
11:00 a.m. to 1:30 p.m.
Shelbyville, TN
​Workshop for Dairy Producers
  • Calculating the Costs of Producing Milk
  • Assessing Financial Strengths & Weaknesses
  • Prospects for Value-Added Dairy Products
  • Costs Associated with On-Farm Milk Processing
​John Campbell (UT Extension Specialist)
Hal Pepper (CPA)
​Tools and Strategies to Upgrade Your Social Media Impact


Workshops will be held from 8:30 a.m. to 4:00 p.m. (local time) in various locations. Please refer to the workshop flyer for specific dates and locations. ​A Workshop for Direct Farm Marketers and Agritourism Operators.
​Sarah Cornelisse (Penn State Univ.)
Kathy Kelley (Penn State Univ.)
​Market Ready Retail


​Workshops will be held from 8:30 a.m. to 4:00 p.m. (local time) in various locations. Please refer to the workshop flyer for specific dates and locations.
​Workshop for Farmers Interested in Marketing to Restaurants & Retailers
​Dr. Tim Woods (University of Kentucky)
Direct Farm Marketing for Success Worshops V


All workshops will run from 9:00 a.m. to 4:30 p.m. (local time). Please refer to the workshop brochure for specific dates and locations.
​Using Computer Records to Boost Your Business
​UT Extension Area Farm Management Specialists:
  Alice Rhea
  David Bilderback
  John Campbell
Decision Making at Harvest and Beyond


​March 5, 2012
9:00 a.m. to 2:00 p.m. (CST)
UT-TSU Montgomery County Extension Office
1030 Cumberland Heights Road
Clarksville, Tn
(931) 648-5725
Please refer to the brochure for more details.

​A Workshop for Fruit and Vegetable Growers
  • Picking the Right Vegetable Variety for Your Market
  • Tailoring Harvest to Meet Market Demands
  • Maximizing Storage Life
  • Merchandising Considerations for Direct Farm Marketers
  • Dealing with Sales Tax on Sales and Purchases of Farm Products
  • Good Agricultural Practices (G.A.P.) Explanations & Requirements
​Dr. Annette Wszelaki (UT)
Dr. David Lockwood (UT)
Megan Bruch (CPA)
Hal Pepper (CPA)