Designed for those interested in direct marketing of quality meats

​In November, the University of Tennessee Center for Profitable Agriculture is coordinating a new workshop designed to educate producers about beef quality and different cuts of meat and how to market directly to consumers. The workship is part of the overall Tennessee Value-Added Beef Program. Logo courtesy of UTIA.

SPRING HILL, Tenn. — Purchasing food from local farmers continues to be a trend among consumers, and this includes a burgeoning interest in buying locally produced beef.

To educate producers interested in responding to the demand for locally produced beef, University of Tennessee Extension’s Center for Profitable Agriculture is coordinating a new educational workshop about beef quality and different cuts of meat. 

Under the tutelage of Dwight Loveday, UT Extension meat specialist and associate professor in the UT Institute of Agriculture Department of Food Science and Technology, workshop participants will learn about factors affecting yield, meat quality, storage and safety. Registration for the three-hour seminar titled “What You Should Know about Beef Quality and Meat Cuts” should be directed to Nancy Austin in the UT Department of Food Science and Technology, by calling 865-974-7717 or through email at
This workshop will be repeated in three locations across the state during November:
Knoxville – Nov. 4, from 5:30 to 8:30 p.m.
Murfreesboro – Nov. 5, from 5:30 to 8:30 p.m.
Jackson – Nov. 6, from 11 a.m. to 2 p.m.

Registration is required by Oct. 30. Since seating is limited at some locations, participants are encouraged to register as soon as possible to reserve their space. There is no cost to attend the workshops, but pre-registration is required so organizers can prepare adequate materials. A meal is included as part of the workshop.

For more information about the program and locations of this workshop, visit the Center for Profitable Agriculture website:

These educational sessions are offered as part of the statewide “Value-Added Beef Program” and made possible in part by funding from the sale of agricultural specialty license plates (the “Ag Tag”).  Funds received from Ag Tag sales are returned to the agricultural community in the form of grants for youth programs, market development projects and other agricultural activities. The Tennessee Value-Added Beef Program is also funded in part by the USDA, Federal-State Marketing Improvement Program. 
The Center for Profitable Agriculture is a joint effort of UT Extension and the Tennessee Farm Bureau Federation. UT Extension provides a gateway to the University of Tennessee as the outreach unit of the UT Institute of Agriculture. With an office in every Tennessee county, UT Extension delivers educational programs and research-based information to citizens throughout the state. In cooperation with Tennessee State University, UT Extension works with farmers, families, youth and communities to improve lives by addressing problems and issues at the local, state and national levels.

Rob Holland, Center for Profitable Agriculture, 931-486-2777,