HILL, Tenn. — Marketing
is one of the biggest challenges farmers direct marketing products to consumers
often face. Advertising, in particular, can be confusing, frustrating, time
consuming and expensive. If done well, advertising can boost sales. If not done
well, it can be a waste of resources.
Workshops being offered by University of Tennessee Extension’s Center for Profitable
Agriculture should help farmers producing specialty crops make the most of
advertising opportunities for their farms. Amy Ladd, experienced entrepreneur
and owner of Lucky Ladd Farms, and Megan Bruch, marketing specialist with the Center
for Profitable Agriculture, will be offering training sessions on how to buy
and design advertising that works to your farm’s advantage. Traditional media
such as print, radio and billboards will be discussed as well as newer online
sessions will give farmers tips on creating signage that sells and working the
wonders of word-of-mouth advertising. Erica Alexander from the Tennessee
Department of Agriculture will also share an update and tips for submitting a
strong application for the Tennessee Agricultural Enhancement Program (TAEP)
Producer Diversification Cost-Share.
These workshops qualify as one course toward
the educational requirements to receive 50 percent TAEP cost share for ONLY:
Agritourism, Fruits and Vegetables, and Value-Added diversification sectors.
The workshops are being funded, in part, by the Tennessee Department of
Agriculture through a Specialty Crop Block Grant.
will be held March 4 in Spring Hill, March 6 in Milan, March 11 in White Pine,
March 12 in Athens, and March 13 in Cookeville. Pre-registration is required
five business days prior to the event. There is a registration fee of $15 per
person. Workshops not having an adequate number of registrations by the early
registration deadline may be cancelled. Workshops will begin at 8:30 a.m. and
end at 3:45 p.m. local time. Lunch will be provided.
For more information about these workshops or to register on-line,
visit the Center for Profitable Agriculture website at http://ag.tennessee.edu/cpa and click on “Educational Events.” Contact Megan Bruch
with questions at 931-486-2777 or firstname.lastname@example.org.
The Center for Profitable Agriculture is a cooperative effort
between UT Extension and the Tennessee Farm Bureau Federation. UT Extension
provides a gateway to the University of Tennessee as the outreach unit of the
UT Institute of Agriculture. With an office in every Tennessee county, UT
Extension delivers educational programs and research-based information to
citizens throughout the state. In cooperation with Tennessee State University,
UT Extension works with farmers, families, youth and communities to improve
lives by addressing problems and issues at the local, state and national
Bruch, Center for Profitable Agriculture, 931-486-2777, email@example.com