Pre-register before March to reserve your seat

Marketing is one of the biggest challenges farmers direct marketing products to consumers often face. Advertising, in particular, can be confusing, frustrating, time consuming and expensive. If done well, advertising can boost sales. If not done well, it can be a waste of resources.

Workshops being offered by University of Tennessee Extension’s Center for Profitable Agriculture should help farmers producing specialty crops make the most of advertising opportunities for their farms. Amy Ladd, experienced entrepreneur and owner of Lucky Ladd Farms, and Megan Bruch, marketing specialist with the Center for Profitable Agriculture, will be offering training sessions on how to buy and design advertising that works to your farm’s advantage. Traditional media such as print, radio and billboards will be discussed as well as newer online options.

Additional sessions will give farmers tips on creating signage that sells and working the wonders of word-of-mouth advertising. Erica Alexander from the Tennessee Department of Agriculture will also share an update and tips for submitting a strong application for the Tennessee Agricultural Enhancement Program (TAEP) Producer Diversification Cost-Share.

These workshops qualify as one course toward the educational requirements to receive 50 percent TAEP cost share for ONLY: Agritourism, Fruits and Vegetables, and Value-Added diversification sectors. The workshops are being funded, in part, by the Tennessee Department of Agriculture through a Specialty Crop Block Grant.

Workshops will be held March 4 in Spring Hill, March 6 in Milan, March 11 in White Pine, March 12 in Athens, and March 13 in Cookeville. Pre-registration is required five business days prior to the event. There is a registration fee of $15 per person. Workshops not having an adequate number of registrations by the early registration deadline may be cancelled. Workshops will begin at 8:30 a.m. and end at 3:45 p.m. local time. Lunch will be provided.

For more information about these workshops or to register on-line, visit the Center for Profitable Agriculture website at and click on “Educational Events.” Contact Megan Bruch with questions at 931-486-2777 or

The Center for Profitable Agriculture is a cooperative effort between UT Extension and the Tennessee Farm Bureau Federation. UT Extension provides a gateway to the University of Tennessee as the outreach unit of the UT Institute of Agriculture. With an office in every Tennessee county, UT Extension delivers educational programs and research-based information to citizens throughout the state. In cooperation with Tennessee State University, UT Extension works with farmers, families, youth and communities to improve lives by addressing problems and issues at the local, state and national levels.



Megan Bruch, Center for Profitable Agriculture, 931-486-2777,