Manchester will be the place to be in March 2014 for value-added beef producers

Tennessee Value-Added Beef Program logo

MANCHESTER, Tenn. Organizers of the state’s first value-added beef conference have announced details about speakers being featured on the program, and they hope the lineup will meet the mounting expectations for the event.

Scheduled to be held at the Manchester-Coffee County Conference Center in Manchester, Tenn., on March 18 and 19, the Tennessee Value-Added Beef Conference promises a variety of educational opportunities for beef producers and entrepreneurs interested in directly marketing beef products to consumers, restaurants and retail outlets.

The speakers scheduled to attend include UT experts as well as producers including James Yoder of Yoder Brothers Meat Processing and Yoder Farms Beef in Paris, Tenn. Jeff Canavan of the USDA Food Safety and Inspection Service will present “Legally Speaking:  Making Claims About Your Product.”

“The number of producers and retailers interested in marketing locally produced beef is growing,” said Rob Holland, event organizer and director of University of Tennessee Extension’s Center for Profitable Agriculture. “This new conference is geared toward the needs of producers
interested in direct marketing of beef and locally raised beef products. Our speakers will present a variety of sessions addressing production, marketing and regulatory as well as cost considerations.”

Holland added that those with services or products needed by direct beef marketers should also plan to attend. “The conference will be an excellent networking opportunity for the industry’s service providers,” he said.

The complete program and details about registration are posted online at the CPA website,  Just click on the menu option for “workshops” under the Educational Events link.

The 2014 Tennessee Value-Added Beef Conference is a project of UT Extension, the Center for Profitable Agriculture, the Tennessee Beef Industry Council, the Tennessee Cattlemen’s Association and the Tennessee Farm Bureau Federation. Additional sponsors include the Tennessee Department of Agriculture Pick Tennessee Products Program, USDA Agricultural Marketing Service Federal-State Marketing Improvement Program (FSMIP), Farm Credit Mid America and the Tennessee Farmers Co-op.

The UT
Center for Profitable Agriculture is a joint effort of UT Extension and the Tennessee Farm Bureau Federation supporting the efforts of the Tennessee Department of Agriculture.

UT Extension provides a gateway to the University of Tennessee as the outreach unit of the UT Institute of Agriculture. With an office in every Tennessee county, UT Extension delivers educational programs and research-based information to citizens throughout the state. In cooperation with Tennessee State University, UT Extension works with farmers, families, youth and communities to improve lives by addressing problems and issues at the local, state and national levels.


Rob Holland, 931-486-2777,