Events Focus on Direct Marketing, Agritourism and Value-Added Enterprises


University of Tennessee Farmers Market

​Sponsored by the University of Tennessee Center for Profitable Agriculture, the 2016 Direct Farm Marketing for Success workshops will be held on March 9 in Murfreesboro and March 10 in Knoxville. ​Photo courtesy of UTIA. Download image​.


SPRING HILL, Tenn. – Direct marketing, agritourism and value-added entrepreneurs can hone their business and marketing skills by participating in one of two direct farm marketing workshops sponsored by the University of Tennessee Institute of Agriculture this March. 

The 2016 Direct Farm Marketing for Success workshops will be held on March 9 in Murfreesboro and March 10 in Knoxville. The workshops will begin at 9 a.m. and end at 3:30 p.m. local time. Check-in and networking will start at 8:30. 

“We continue to see an increase in the number of farms involved in these
types of businesses, and the farmers involved in direct marketing, agritourism and value-added operations continue to improve and expand their enterprises to meet consumer needs,” says Megan Bruch Leffew, marketing specialist with the University of Tennessee Center for Profitable Agriculture (CPA).

“These workshops will provide information about business structure options, consumer and food industry trends, handling customer complaints on social media, pricing strategies, and updates from the Tennessee Department of Agriculture’s Tennessee Agricultural Enhancement Program (TAEP) and Pick Tennessee Product program,” according to Chuck Grigsby, marketing specialist with the CPA. “A panel discussion featuring experienced direct marketing, agritourism and value-added producers will provide workshop participants an opportunity to learn from other operations and network with area farmers.”

Registration for the workshops is required by March 2, 2016, online at this website:
tiny.utk.edu/2016DM. There is a $20 registration fee, and lunch will be provided. Workshop details and directions will be emailed to registered participants. The workshops qualify as one course toward the TAEP educational requirements to receive 50 percent cost share for the Agritourism, Fruits and Vegetables, and Value-added diversification sectors.

Learn more about the workshops or other programs of the Center for Profitable Agriculture by visiting
ag.tennessee.edu/cpa or by contacting Megan Bruch Leffew at mleffew@utk.edu or 931-486-2777.

Through its mission of research, teaching and extension, the University of Tennessee Institute of Agriculture touches lives and provides Real. Life. Solutions. 
ag.tennessee.edu​


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Contacts:

Megan Bruch Leffew, Center for Profitable Agriculture, 931-486-2777,
mleffew@utk.edu

Chuck Grigsby, Center for Profitable Agriculture, 931-486-2777,
cgrigsby@utk.edu