​SCN Coalition Wins Award for Public Relations Campaign


Heather Kelly
​​
​Heather Kelly, UT Extension plant pathologist, is part of the nationally recognized SCN Coalition. The group was recently honored for public relations efforts to promote proper managment of soybean cyst nematodes. Photo by G. Rowsey, courtesy UTIA. Download image.


KNOXVILLE, Tenn. - The SCN Coalition – a public/checkoff/private partnership formed in 2018 to increase the number of growers who are actively managing soybean cyst nematode (SCN) – won a national Best of NAMA Award in 2019 for their public relations campaign. The National Agri-Marketing Association (NAMA) is the largest U.S. association for marketing and agribusiness, and the Best of NAMA Awards honor the nation’s best work in agricultural communications. Since its launch, The SCN Coalition’s public relations efforts have made 12.1 million impressions among North America’s soybean growers. 

 

“The SCN Coalition is a large team effort, and there are dozens of people responsible for our successful campaign launch,” says Samuel Markell, plant pathologist at North Dakota State University and leader of The SCN Coalition. “We built the SCN Coalition as a public-private partnership. This includes university scientists in 28 states and Ontario.”

 

Tennessee is represented by Heather Kelly, a University of Tennessee Extension plant pathologist and associate professor with the Department of Entomology and Plant Pathology. Kelly is housed at the West Tennessee AgResearch and Education Center. Her research and extension programs focus on the major disease challenges for Tennessee producers.

 

Markell says the goal of The SCN Coalition’s campaign is to have the entire industry speak with one voice in an effort to reduce the economic loss that soybean growers are facing from SCN. It starts with “Take the test. Beat the pest.” Growers need to know their SCN numbers, and that starts by testing their fields so they know what their nematode populations are doing.  

 

“SCN is North America’s top yield-limiting pest in soybeans. Unfortunately, research shows SCN populations are adapting and reproducing on PI 88788, the source of resistance used in 95% of all SCN-resistant varieties, and yields are decreasing,” he adds. “Most soybean growers are not aware that their yield loss is increasing. That’s why we formed the coalition.”

 

To learn more about the SCN Coalition, or to find state-specific recommendations, go to thescncoalition.com.

 

Through its mission of research, teaching and extension, the University of Tennessee Institute of Agriculture touches lives and provides Real. Life. Solutions. ag.tennessee.edu

 

###

 

Contacts:

 

Heather Kelly, associate professor, UT Department of Entomology and Plant Pathology, 731-425-4713, youngkelly@utk.edu

 

Ginger Rowsey, UTIA Marketing and Communications, gtrice@tennessee.edu, 731-425-4768


​​​​